OiOi Sophisticated Baby bags are the brainchild of Lisa Bennetts. More than 10 years ago she gave birth to a beautiful baby girl, Isabella, who gave her the inspiration to create a label that empowered mothers to have the confidence to look amazing and feel equally as good! With a wealth of experience in fashion and accessories product development, working with companies such as Swarovksi Crystal, Europe and Oroton Australia, the birth of Lisa's daughter sparked the idea for a stylish yet functional baby bag - The OiOi Messenger bag was born!


OiOi bags have led the way for over a decade and are THE original and essential style accessory that mother's throughout the world love almost as much as the little ones themselves! OiOi has continued to evolve, expanding from an Australian owned and designed brand to an internationally recognized label. The company's continued success in an increasingly competitive market is a result of Lisa's knowledgeable background and ability to combine new season fashion with functional and innovative designs.

OiOi Baby bags are stylish, innovative and practical bags known for their superb quality and reliability. The bags are loved for their spectacular designs, vibrant fabrics, and functional styles that have no comparison. Sprouting from a single bag in 1997, the collection now resembles a lively, bustling family with over 40 styles available